EveryMatrix has revealed that it has officially entered into a partnership with Rush Street Interactive (RSI). The agreement includes the official integration of its content into RSI-owned brand BetRivers at Michigan, which marks EveryMatrix’s first launch of games in Michigan.
Entering a new market:
With this partnership, EveryMatrix hopes to enter Michigan and introduce its brand-new content to a new audience. As for the content that will be hosted on the aforementioned BetRivers platform, it is content from its popular Armadillo Studios through direct integration with an online gaming aggregation solution called SlotMatrix.
Furthermore, as for the licenses, EveryMatrix has managed to secure a significant number of them, meaning that it holds licenses for the regulated markets of West Virginia, New Jersey, Ontario in Canada and Michigan. However, the most-recent one is for Connecticut and the one for Pennsylvania is still undergoing through regulatory process.
Commenting on the partnership, President of EveryMatrix Americas, Erik Nyman, said according to the official press release: “We are delighted to go live in Michigan, yet another significant iGaming state and in particular to go live with our valued partners at Rush Street Interactive. This year has seen EveryMatrix further extend our U.S presence in new states and with a series of tier-1 brands and we look forward to both maximizing our content and aggregation offering here in 2024 and beyond.”
On a related note, EveryMatrix has already partnered with Rush Street Interactive in Latin America via its another brand called RushBet.
Cementing presence:
On the other hand, BetRivers, and therefore Rush Street Interactive, will enjoy the popularity that comes with combining its portfolio with a new, unique portfolio created by EveryMatrix that is entirely customized and tailored to meet its needs and expectations, which means that in the future we can expect the online brand to further cement its presence in Michigan. It will also improve player commitment by adding new, unseen content to its gaming portfolio.
Also commenting on the partnership, Chief Executive Officer at Rush Street Interactive, Richard Schwartz, said according to the official press release: “Rush Street Interactive is thrilled to extend our partnership with EveryMatrix and we are pleased to lead its entry into Michigan for the first time. We are always excited to offer our BetRivers players new immersive and entertaining gaming experiences and we are confident gaming enthusiasts in the Great Lake state will enjoy these new games.”
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