Pragmatic Play, the flagship slot provider with 80+ HTML 5 titles for mobile and desktop computers, is pleased to reveal that it has entered into a partnership, aka signed a content distribution agreement, with Sky Vegas, the UK’s flagship online casino brand. The agreement includes the official integration of the provider’s Live Casino content on the Sky Vegas platform.
Expansion of presence:
With this partnership, Pragmatic Play wants to expand its presence in the UK regulated market and attract an additional number of players from that country. Examples of Live Casino content that will be hosted on the said Sky Vegas platform are: much-loved Sweet Bonanza CandyLand and Vegas Ball Bonanza, together with extra live games like Roulette and Blackjack.
Relatedly, this agreement is a continuation of the already existing agreement, in which the aforementioned provider is obliged to provide Sky Vegas with is famous array of premium slots.
Furthermore, Pragmatic Play is known for offering players exciting and one-of-a-kind entertainment experiences. Providing localization options and extensive customization, together with dedicated environments and bespoke products, the provider is well on its way to becoming the Live Casino provider of choice in the UK. In this sense, it has recently entered into an alliance with bet365, William Hill and Flutter.
Commenting on the partnership, Pragmatic Play’s Chief Operating Officer, Irina Cornides, commented: “Sky Vegas is a natural home for Live Casino content from Pragmatic Play. We’re already supplying our popular Slots to the UK-based operator, and now Sky Vegas players can experience the very best of our live portfolio, which includes original game shows such as Treasure Island in addition to classic card and table games.”
Cementing presence:
On the other hand, with this alliance, Sky Vegas will enjoy the popularity that comes with combining its portfolio with top Live Casino content created by Pragmatic that is fully customized and tailored to meet its needs and expectations, which means that in the future we can expect the company to further cement its presence throughout UK and expand its portfolio. It will also improve player commitment by adding new, unseen content to its portfolio.
Also commenting on the partnership, Sky Gaming’s Head of Content, Philippa Ayres, said according to the official press release: “Seeing how well our players have engaged with Pragmatic Play’s top-performing Slots, we are confident they will love Live Casino games such as Mega Wheel and Boom City. We’re delighted to extend our strong partnership with Pragmatic Play by bringing their outstanding live content to Sky Vegas.”
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